If you are using videos as a means of sharing information and/or connecting with your audience, you're already a step ahead of the game.
Whether you're "Live" or prerecorded, videos not only serve as a means of communicating to your audience, but also a means of connecting with your audience. When your audience sees the face behind the person giving the information, it builds trust and credibility.
Additionally, videos pack other great benefits such as boosting conversion rates, increasing visibility in search engines, and encouraging social shares.
But even if you are providing video content on a regular basis, are you making the most out of it? If you're simply recording and posting your videos to your page, you are wasting valuable content that can be repurposed and kept fresh and valuable for days or weeks to come.
Below are five ways that you can take your video content the extra mile:
1. Get it transcribed.
Converting your video content to text content will not only provide you with another way to reach your audience, but it will also allow them to digest the information in a way that is most appropriate/convenient to them at the time.
Using websites such as Fiverr and Upwork helps you to find and hire qualified freelancers to transcribe the video without breaking the bank. Get 20% off of your first Fiverr order using my referral link.
Depending on the nature of the video, the transcription can also be used as a script when you or your team talk to potential clients about your products and services.
2. Create a white paper.
Once the transcript is done, you can use it to create a white paper or special report. If you're looking to grow your e-mail list (or start one), a white paper is a great "freebie" to offer when encouraging your audience to subscribe.
3. Write a blog post and/or article.
To position yourself as an industry leader and boost your credibility, the content from the video can be transformed into short blog post for your website (great for SEO), or into an article to be used on other sites.
Once completed, stretch its reach even further by sending the blog link via e-mail or developing several social media posts to promote the article.
4. Create an e-mail sequence.
The content from your transcript, white paper, or blog/article can be broken down further to create an e-mail sequence over a series of days. By providing bits and pieces of information and then ending the e-mail with a "teaser" of what to expect in the next e-mail, you keep your audience engaged and looking forward to seeing your name pop up in their Inbox.
Encourage even more engagement by adding a solid call-to-action at the end of each e-mail.
5. Create social media content.
Break the content down into "easy to digest" pieces that can be used across each of your social media platforms. Examples of "easy to digest" content include simple checklists, statistics, and informational (or inspirational) quotes.
Websites such as Canva make it easy to create eye-catching and shareable graphics to display each piece of information.
For more ideas on how to get the most out of your content, be sure to check out the blog post Four Simple Strategies to Boost Your Content Marketing Strategy.