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My Work

This is what it looks like when marketing has support behind it.

I work with businesses and teams who need steady execution, clear communication, and someone they can rely on to keep their marketing on track. The examples below highlight how I’ve supported clients across strategy, content, and day-to-day marketing operations:

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Marketing & Membership Support

When I partnered with CPA Marketing Genius, they needed a marketing professional who could bring structure, continuity, and clarity to a growing membership program. Systems lacked cohesion, member experience needed attention, and marketing efforts required stronger follow-through.

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I served as a strategic support partner across marketing and membership operations, helping stabilize internal processes and strengthen how the brand showed up to its community. My role blended execution with oversight, ensuring systems worked together and members received a consistent, thoughtful experience.

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KNM Virtual Solutions provided relief by:

  • Overseeing membership systems and portal management

  • Guiding CRM organization and data integrity

  • Managing subscription workflows and member lifecycle processes

  • Leading member onboarding experience and communication

  • Directing social content creation and publishing cadence

  • Advising members on their own marketing challenges

  • Developing and implementing email nurture sequences

  • Updating and maintaining marketing program materials

  • Supporting event communications and follow-up strategy

 

During our partnership, member engagement improved, relationships strengthened, and the community felt supported and heard. My involvement allowed the internal team to step back from the daily operational strain and focus on long-term growth and strategy.​​

Marketing Strategy, Content Creation & Account Support

LMR Consulting was a one-person, small-business marketing consultant whose priority has always been her clients. As her business grew, she needed a trusted partner to take ownership of her own marketing presence and provide leadership across selected client accounts without pulling her away from strategy and relationship-building.

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I stepped in as her primary marketing partner, responsible for shaping how her brand showed up publicly and ensuring consistency across platforms. I translated real-time insights from her work into strategic, voice-driven content that positioned her clearly as an expert serving small business owners.

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KNM Virtual Solutions provided relief by:

  • Leading social media direction and content strategy

  • Overseeing and executing consistent social publishing

  • Ghostwriting long-form blog content aligned with her expertise

  • Managing multiple client social media accounts end-to-end

  • Designing and implementing her newsletter strategy

  • Building email sequences that supported ongoing audience engagement

  • Guiding short-form video consistency and visibility efforts

 

Over time, her brand presence became more cohesive, confident, and visible. Audience growth and engagement followed, and her content began working as an asset rather than a lingering to-do. My partnership allowed her to remain focused on high-level client strategy while knowing her marketing was being handled with intention and care.​​

Social Media Management & Brand Voice Development

Mountain Cat Media is led by a photographer and marketing strategist whose work centers on brand strategy and creative execution. As her business expanded, she needed a trusted partner to oversee social media across her brand and select client accounts without diluting her voice or creative vision.

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I stepped in as that partner, leading social media strategy and execution to ensure consistency and alignment across accounts while preserving the personality that defines her brand.

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KNM Virtual Solutions provided relief by:

  • Leading social media strategy for priority client accounts

  • Developing content direction aligned with business goals

  • Writing and scheduling social content across platforms

  • Managing her own brand presence to maintain voice consistency

  • Establishing brand voices for clients with limited or inconsistent visibility​

 

This partnership allowed her to remain focused on photography while trusting that her social presence and clients’ visibility were handled with professionalism.​​

Social Media Management, Content Development & Client Account Leadership

Aspen Alley Creative was formed as a collaborative boutique marketing agency bringing together multiple women-owned businesses. As a new brand, they needed strategic marketing support to establish credibility, consistency, and a clear voice while balancing each founder’s existing commitments.

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I partnered with the agency to help shape its public presence, providing strategic content support and execution across social, email, and blog channels.

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KNM Virtual Solutions provided relief by:

  • Guiding social media strategy and content consistency

  • Helping define and refine the agency’s brand voice

  • Writing newsletters and blog content to support visibility and trust

  • Supporting client content and overflow work as needed​

 

My involvement helped establish a cohesive foundation for their marketing, allowing the founders to grow the business while maintaining clarity and consistency across their collective work.​​

Corporate Marketing Operations Support

This client operates in a highly regulated, fast-moving environment where accuracy, timing, and clarity are critical. The internal marketing team required dependable external support to help manage public-facing content and marketing operations without disruption.

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I served as an embedded marketing operations partner, supporting the execution and oversight of ongoing content initiatives while maintaining high standards for accuracy and consistency.

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KNM Virtual Solutions provided relief by:

  • Overseeing website content updates and public communications

  • Coordinating the publishing of articles, alerts, and announcements

  • Managing social media scheduling and content flow

  • Supporting database organization and list management

  • Assisting with research and internal coordination as needed​

 

My role centered on reliability, discretion, and precision. By managing these operational components, I enabled the internal team to stay focused on strategic initiatives, events, and leadership priorities while maintaining confidence in their marketing execution.​​

Recipe & Lifestyle Ghostwriting

I’ve partnered with food and lifestyle brands to ghostwrite long-form content that balances SEO performance with readability and voice. My work focuses on accuracy, clarity, and storytelling, helping brands publish content that feels approachable while still ranking and converting.

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This work has included ghostwriting for Aleka’s Get Together, Spatula Desserts, and My Pure Plants, covering everything from party-planning recipes to vegan meals and pastry-focused baking content. Across projects, I ensured recipes were SEO-optimized, technically accurate, and written in a way that felt accessible and enjoyable to read. I've also ghostwritten food and dessert-related articles published on MSN.

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Travel Writing & Media Contributions

I am an active travel writer and contributor for SheBuysTravel, where I publish under my own byline and maintain an author page. My writing focuses on family travel, destinations, and lived experiences, with an emphasis on thoughtful storytelling and practical insight.

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In addition to writing articles, I’ve supported editorial updates to existing content, including intro rewrites and article refreshes to improve clarity and engagement. I also represent SheBuysTravel on press trips, contributing firsthand destination coverage while maintaining editorial standards and brand voice.

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Alongside this work, I also publish long-form personal travel writing on my own platform, Travel Unapologetically, where I explore life abroad, independent travel, and how travel evolves alongside real-life responsibilities and transitions.

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Together, these roles allow me to work at the intersection of content creation, brand representation, and real-world storytelling, strengthening my ability to write from lived experience rather than surface-level research.

Community Building & Group Management

I’ve built and led online communities from the ground up, overseeing both strategy and execution. This included creating all content, moderating discussions, and maintaining engagement through written posts and video content.

Communities I founded and managed include:

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  • Single Moms in Mexico

  • From Single Mom to Mompreneur: Shifting the Story and Changing the Game (archived)

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These groups were designed to support women navigating entrepreneurship, identity shifts, and location-independent work, and required consistent leadership, content planning, and community care.

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Courses & Digital Programs

I’ve also created and marketed original digital education offerings focused on entrepreneurship and marketing for single and solo mothers.

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Unapologetic Mamas Entrepreneurs Club (UMEC) was a coaching and mentorship membership designed for women building location-independent businesses aligned with their values. I developed weekly marketing-focused course content and guided members through foundational business and visibility concepts.

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I also created Unapologetic Mamas: Fast-Track-to-Freedom, a standalone digital offering. For this program, I built the landing page, created marketing graphics and social posts, and wrote nurture email sequences to support enrollment.

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These projects reflect my ability to take an idea from concept to execution across content, marketing, and messaging.

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